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How would you like to sell as much in one year as Britney sellsin one day or in one hour? Have you put much thought into howmarketing empires are created? If you're selling anything thenyou're a marketer and you should study the biggest successes tofollow in their footsteps.

We've all heard of branding, but do you do it? Have you brandedyourself? If you have, are you expanding your marketingopportunities with your brand?

Once you've created a name, built successful marketing campaignsand gotten people to know and like who you and your company aredon't stop there.

The real money is in building multiple streams of income. Onceyour brand begins to build you can diversify to create your ownfranchise. Think Star Wars, Harry Potter, the books for"Dummies." You don't have to be a celebrity or an acclaimedauthor to cash in, but we can definitely learn from them.

Here are some examples:

Britney Spears makes money on CD's, concert sales, posters,books, movie appearances, TV appearances, videos, Pepsicommercials and other endorsements.

Paul Newman makes money on movies, and makes money for charityon salad dressing, pasta sauce, popcorn, salsa, lemonade, steaksauce, cook books, T-shirts, hats, and sweatshirts.

Talk about branding! ...and they get other people to send themstories for free so they don't even write the books. Beyondthis, they make money from other books and tapes, publicspeaking, joint ventures,and seminars.

Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes money frombooks, tapes, board games, public speaking, seminars, anaffiliate program, game events, teleconferences and real estate.

There are limitless possibilities of where you can go inexpanding or capitalizing on your brand. Mark and Jack have usedtheir "Chicken Soup" fame to sell unrelated products that arealso directed at helping people live the lives of their dreams.Paul Newman is using his fame as an actor to sell food andsauces that have nothing to do with the movies he's been in.

So don't limit yourself. As your success builds over timecontinue to write down new and bigger goals. Imagine what youwould do and what products you would create if you were alreadyfamous in your field. What would you sell? How would you market?How would you expand your empire?

You are a brand and so is your company. Even before you had abusiness everyone you came into contact with had an idea of whoyou were (your brand) because of how you presented yourself. Nowit's time to be aware of the brand your building and make themost of it. Hey, we can't all be Britney, but we're missing theboat if we don't learn from watching her cash in.